The Benefits of Restaurant Loyalty Programs

These days, with more and more customers relying on digital ordering and restaurants searching for ways to make things more efficient for their customers, it’s never been easier to implement customer loyalty programs. Studies have shown that more than half of the consumers that frequent a business will join a loyalty program if one is offered.

At Zanduco Restaurant Equipment & Supplies, we’ve helped provide many clients with the restaurant equipment and accessories they need to keep their diners happy. So, we wanted to give you some more info and inspiration on starting your own loyalty program.

Creating & Taking Advantage of Trust in Your Brand

With so many ordering online these days, it’s a great time to collect customer information and get a good gauge on what your trusted customers love to eat. Then, create a loyalty program that goes along with their tastes. 

Attract New Clients

Collecting information is easier than ever when it comes to the digital landscape, meaning the more you interact with customers and participate in conversations online, the more you’ll also learn about your ideal consumer. You can then use this info to create loyalty programs that will catch that niche of eaters you might have missed before or reached out to attract new ones.

The Future of Restaurant Marketing

Sure, we won’t see the days of handing out restaurant take-out menus go extinct anytime soon. But creating digital loyalty programs is a big part of the future of restaurant marketing. Customers react with restaurants digitally to do everything from rate their experiences to explain their preferences, and this type of info can then be tailored to them so your business can offer a more personalized experience. 

A Few Restaurant Loyalty Program Ideas Before You Go…

Before you go, we just wanted to highlight a few of today’s most popular restaurant loyalty program ideas, such as:

Loyalty Points: This one’s fairly simple. The more a customer frequents your restaurant, the more points they get until they receive a reward, like a 20% discount or free meal.

Tiered Loyalty Programs: These can be especially useful for those looking to foster long-term clients. Having a tiered loyalty program where the rewards keep getting better at each level is a great idea.

Referral Programs: This is another relatively easy way to attract new clients and keep your current customers happy. With a referral program, you can offer your current customers deals and incentives any time they bring in someone new.

Free Delivery: These days, charging for delivery can be risky unless you’ve got a really loyal customer base. Offering free delivery during the pandemic is more than a loyalty program, it’s a way of making it easier for customers to obtain your food during tough times.

Contact us for restaurant equipment, supplies, and more!

For those who want to upgrade their kitchen this Christmas season, Zanduco Restaurant Equipment & Supplies carries everything from meat slicers to refrigerated prep tables, and more! Contact us online today to order or call 1 (855) ZANDUCO.